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Stage 3: Plan

Your plan identifies in detail what needs to be done in terms of activities, resources, responsibilities, timescales and control. You should also set objectives for your programme.

 
We don’t have a plan. So nothing can go wrong!

Spike Milligan
 
  • Draw up an Energy Awareness Plan for a defined period of time, e.g. 12 months.
  • Establish objectives for your programme (include energy saving objectives and awareness objectives).
  • Assign responsibilities and timeframes for each action, to members of your team and/or others.
  • Develop a timeline for implementing your campaign – what is to be done, by whom and when.
  • Agree on motivation themes, e.g. environment, home, financial, competitions, incentives, etc.
  • Identify messages that will motivate people to save energy.
  • Select the activities, media and communication routes for delivering the messages, e.g. training, fliers, booklets, posters, intranet, video, displays, incentives, competitions etc. See communication tools.
  • Assign costs and budgets.
  • Decide how you will launch your campaign.
  • Get management to review and approve your plan.
  • Determine evaluation and review methods for measuring the success of your campaign.

Why do it?

If you carry out your campaign in an ad hoc way, you are sure to fail. In order to get people to save energy you must have a clear plan and implement it over a defined period. You must also close the loop, by providing regular feedback to people on the progress of the campaign. Your plan will enable you to focus on particular topics in a structured way and roll out activities over the period instead of putting all your focus into a few weeks at the beginning. This will ensure sustained activity throughout the year and help bring about lasting change.

Resources for this stage

Use these resources to help you plan your campaign:

  
Awareness Plan Template and SampleChecklistCommunication toolsCampaign budgetTopic planner
Diagnostic iconPenguin survey imageCommunications toolsScalesTopic Planner Web Tool
An awareness plan template and sample to help you develop your plan. More...A checklist to ensure that you have covered everything in your plan. More...A list and description of different communication tools to use More...A template to help you develop a budget for your campaign. More...A Topic Planner to help you target different energy saving areas during your campaign. More...
  
 
 
  • If appropriate, employ communication methods already in use in your organisation, e.g. notice boards, newsletters, e-mail, team meetings etc.
  • Try to involve other departments in your campaign, e.g. personnel section on training, marketing department on developing materials etc. Also make sure that your activities are co-ordinated with other programmes where necessary, e.g. Health & Safety, Environmental management etc.
 

Together with your team and using all the information you have gathered to-date, set out the objectives and targets for your Energy Awareness Campaign. You will need to decide on the topics to be covered by your campaign and the frequency of events and other activities. Don’t try to do everything at once, instead use a phased approach over the period. Concentrate on different themes at different times during the campaign. To assist you in putting in place a 12 month plan for your organisation, a Topic Planner has been developed.  This looks at the topics that can be covered monthly / bimonthly / quarterly etc., the information you require, potential activities, etc.

You will also need to decide on the communication tools to be used, again keeping in mind the outcome of your awareness and motivation assessment. Information on the various Communication Tools as well as templates for your use are available to assist you with this. Following these actions, you can draw up your Energy Awareness Plan – this should incorporate all of the above and should also assign responsibility for all tasks. Use the Awareness Plan Template to develop your plan.

Other Resources 
 
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