Stage 4: Take Action - Launch Your Campaign
Send out a letter or memofrom senior management to all staff informing them of the commitment of the organisation to save energy and about the forthcoming campaign. This may be sent separately or as part of the invitation to the launch event (see below). To get maximum attention, send the letter to people’s home address, instead of using the standard internal communication routes.
The main part of the launch is the organisation of a launch event. This is straightforward providing you have prepared it well.
The launch is the official starting point to get the campaign up and running. It is also a platform for senior management to demonstrate commitment to the campaign.
The guide on Organising an Energy Awareness Day or Week provides a detailed description on how to run a launch event, and the following outlines are the main elements that you need to plan for:
Decide on a date and time
Select a date for your launch event. Review your calendar to ensure that your event does not conflict with other company events or occasions.
Towards the beginning of the week is often a good time to launch, so that people have time to put what they have learned into practice straight away.
Select a time for the launch so that most people are able to attend. Lunchtime is often a good time.
Select the venue
You will know best where you can hold your launch event. However, there are a number of points that you should take into account:
- If you plan to include energy displays, make sure that you have enough space.
- Try to hold the event in a room with natural daylight, and try to avoid switching on too much artificial lighting – remember the aim is to save energy. Try not to block all the light from the windows, even if you are using a projector for presentations – avoid the “blinds down, lights on” syndrome.
- Organise catering if your budget allows.
Who should attend?
All staff should be invited, but you may also consider inviting local press, customers, suppliers, or even local residents, if appropriate.
Publicise the campaign launch to staff
Promote the launch about three weeks in advance. Consider the following methods to publicise the event:
- Via website or Intranet (if existing)
- In-house newsletter (if existing)
Publicise to local media
Try to get somebody form the local media to attend. If not, issue a press note for information, and get coverage on the local news.
Materials and literature
Prepare awareness materials for display and distribution, such as posters, leaflets and booklets for handout. If you have not prepared leaflets or booklets on saving energy as part of your campaign, you can obtain free literature on domestic energy saving from government organisations such as SEAI and Enfo, or energy suppliers such as the ESB.
Consider setting up a display(s) on energy saving, e.g. energy saving in the home. If you do not have any resources for this, contact your electricity or gas supplier or other suppliers such as lighting manufacturers, to see if they can provide any materials.
Use one or more portable computers with Internet connection to display activities that people can “play” with, e.g. the www.change.ie carbon footprint calculator. There are many more activities online that you can display.
Who should speak?
It is a must that the Managing Director is involved, or a representative from senior management. You may also consider inviting appropriate external speakers.
Likely speakers include:
- Managing director
- Energy co-ordinator
- External speaker(s), e.g. the Environmental Awareness Officer from your Local Authority; somebody from the energy supply company; a local school that may have a Green Flag award etc.
Presentations / Talks
You should prepare a number of presentations for the launch. These may be delivered by different people, including the managing director or other senior management representative.
Information to cover in the presentations could include:
- The objectives of the campaign.
- The benefits to people and the organisation.
- The time period over which the campaign will be run.
- Who is responsible for implementing the campaign.
- Main elements of the campaign.
- Activities to be carried out, e.g. quiz, competitions, suggestion scheme etc.
- Overview of energy consumption, i.e. where the energy is used in your organisation (lighting, heating, etc.)
- The environmental impact of energy consumption
- Opportunities for saving.
- Who should do the saving, i.e. target audiences.
- Practical things people can do to save energy.
- Methods of feedback / questions etc.
Don’t forget to publicly thank everybody who contributed to organising the event and those who participated.
Try to get feedback from people on their views about the campaign. This can be done informally or by using a brief written questionnaire.
Provide feedback on the event through internal communications such as e-mail or staff newsletters if available.
Photos and video
Take some photos of the event and distribute them to staff by email or other means.
Consider publishing the photos on social media website(s), e.g. Facebook.
Video the event if appropriate.