Stage 5: Review and Maintain
|There are two kinds of failures: those who thought and never did, and those who did and never thought.|
Laurence J. Peter, Educationalist
You need to review and evaluate your progress during the programme and at the end, in terms of increases in energy awareness among staff and identify any energy savings as a result of your programme. Are you achieving your objectives and targets? More importantly, determine what works, what doesn’t work, and why.
If you reach your targets, set more demanding targets and objectives. If you pull back on your programme now you may undo all of the good work.
It is also critically important to provide feedback to everybody on the progress of the campaign. People need to know if their efforts are having an affect. Are savings being made? This will help reinforce people’s efforts and can be a powerful motivator for them to keep going. Feedback can also come in the form of recognition to individuals for particular achievements.
You need to check the progress of your campaign as it advances and also carry out a final check at the end. You may need to make changes during the course of the campaign, and that’s when you need to evaluate ongoing progress.
- Assess the suitability, adequacy and effectiveness of your objectives and targets. Current performance should be assessed and the causes of any missed targets identified and corrective actions recommended.
- Conduct walk-rounds, informal discussions or meetings to see how aware are people of the campaign, do they know what they are being asked to do?, is there anything preventing them from doing these things?, etc.
- If you carried out audits or surveys of energy waste at the beginning of your programme, conduct the same audits/surveys during the programme and at the end and compare results.
- Compare your energy bills before, during and after your awareness programme. Make sure to take any external factors into account.
- Hold ongoing meetings with your team or others involved to review the campaign.
- In order to fully assess the progress of your campaign, you will need to get people to complete again the diagnostic / questionnaire survey used in Stage 2, and compare the results.
- Provide feedback throughout your organisation on the progress of the campaign, especially positive progress.
- Provide recognition, where appropriate, to individuals who have made significant contributions.
Remember that energy awareness is not a once-off activity, but an ongoing process. It is important now more than ever to keep up the momentum. You need to carry out regular activities to remind people. Update your message and vary your communication tools. Changing your message and your information will keep people interested and keep the awareness campaign fresh and motivating. In the long run, energy efficiency should be made part of the culture, just as health and safety is likely to be. See the section Maintain the momentum for a more detailed outline of what you can do.
Why do it
You need to determine if your campaign is successful. If it is not giving results, you need to identify what changes need to be made. You could also identify particular areas that have been more successful than others. Future actions to maintain awareness can be modelled on these successes; rewards can even be given. In all instances, you and your Energy Team should look for ways to improve.
Resources for this stage
Use these resources to help you review and evaluate progress: