What to do and how to do it
This step follows the same structure as the Energy MAP itself.
Stage 1: Commit
The overall success of such a campaign depends on the co-operation and involvement of everyone within an organisation including senior and middle management. This commitment is essential to driving an energy awareness campaign and showing staff that the organisation is serious about making the campaign a success.
Stage 2: Identify
The identify stage is where you find out the level of energy awareness that employees currently have, what will encourage them to change behaviour and how they will get involved. It is also the stage where you will identify your message and audience.
Stage 3: Plan
Once you have assessed awareness and motivation, identified your audience and your messages it is time to start planning your programme.
Stage 4: Take action
If you have planned your activities thoroughly, taking action should be fairly straightforward, however it still takes time, effort and commitment.
Stage 5: Review
Reviewing and evaluating your awareness campaign is an extremely important step. You and your team will obviously have a 'feel' for the response the campaign is getting and whether or not it is working. However it is important to objectively review and see if objectives and targets are being met.
Possible problems and how to deal with them
Awareness programmes are often run on a shoestring budget, resulting in failure. If sufficient resources are not available then consider whether it is wise to start a campaign at all. A useful rule of thumb for funding programmes is to secure a budget of 1% of the total utility bill on an annual basis.
Support from the top
Without the support of top-management your programme has every chance of failure. Senior management support is crucial to a successful programme, and this must be visible to everybody in your organisation, i.e. public commitment from those at the top.
Providing feedback to people on the progress of the campaign is a key success factor. If people don't know whether their contribution is having an affect, then they may become de-motivated and lose interest. You should always provide feedback on the success (or failure) of the awareness and savings initiatives. In parallel with this, seeking feedback from staff on ideas for saving energy and taking their views and queries into account also helps motivate people.
Tell people what to do!
Finally, don't forget to let people know how to save energy! Most people are willing to contribute to saving energy if they know what to do, but not many are aware of all savings opportunities.
How long does it take to complete this step?
Preparation of a comprehensive energy awareness programme could take up to several months. The programme itself will usually be rolled out over a phased period of time – ideally right throughout the year. Don't make the mistake of doing everything at once: this must be a sustained effort.
How do I know when I have completed this step?
You will have completed this step when:
Your campaign has been implemented, tracked and awareness maintained through selected measures. However, it cannot be emphasised enough that this step must be an on-going element of your Energy MAP. Remember, energy awareness is a progression not a destination!
What do I do next?
Key personnel, adequately trained, will be prepared for controlling energy use of significant energy users, and achieving energy savings in the areas identified in Pillar 1 .