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Step 1: Appoint a senior manager

In a nutshell

You need to assign your Transport Energy MAP to a member of the senior management team. This must be someone with influence at board level or equivalent. They are responsible for the overall operation and success of your Transport Energy MAP, so it has to be the right person.

Why does this step matter?

Commitment and support from the top down is a key factor in the success of your Energy MAP. It should not be left to someone without authority, however keen they are. Support from the highest level will show that Energy MAP is an important and worthwhile activity. Without it there is a risk that the whole process will fail.

What to do and how to do it?

Tip: spell out the aims and responsibilities in a letter of appointment
Tip: take advantage of links between energy and other programmes such as environment, or fuel purchasing. If a director or senior partner already has related duties then try combining the roles.
Tip: if energy does not clearly fall under anyone's existing responsibilities then choose someone with a personal interest in saving energy
Tip: don't leave the role to the Fleet or Transport Manager, unless he or she is already a senior manager

Endorsement

As vehicles and their drivers are pretty much invisible once they leave your premises, make sure there is a published announcement endorsing the senior manager’s appointment, so all employees, no matter how remote or infrequent an office visitor are aware.

Possible problems & how to deal with them

Very often the fleet or transport department is at the end of a long chain of command and sees its role as simply providing more cars, vans, trucks and fuel to ensure other departments can do their job.

So while fleet and transport managers have access to the information necessary to be the EnergyMAP manager, they will need to look at transport operations with a fresh set of eyes.

How long will it take to complete this step?

It should be possible to select a suitable senior manager almost straightaway. The formal commitment could take a few weeks.

How do I know when I’ve completed this step?

When the letter of appointment, or general announcement of the EnergyMAP manager’s role has been published.

What do I do next?

Make sure the rest of the team is in place and has bought into the process by supporting the chosen manager; then start on preparing a Transport Energy policy.

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