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Step 10: Set objectives and targets

To show the return on your investment in your EnergyMAP actions, establish a baseline (the before) and reasonable targets for improvement (the after).

Set a CO2 target and budget

Where your business is relatively stable in terms of activity levels, aim for a reduction on your existing CO2 output.  In a fast growing business it is easier to relate CO2 to productive output or similar:

  • CO2 emissions per employee
  • CO2 emissions per metre of office space
  • CO2 emissions per person from business travel

Work with your board members to agree targets that will provide measurable benefits to your business. Third parties such as BITC are available to help, as are independent consultants.

In all cases make sure you can report the measures required to meet the target, in a consistent and regular way.

Set a mileage reduction target

Split your distances travelled into productive and business related but more casual figures, where:

  • Productive distances are those travelled in relation to work carried out.  It may be delivery, service, or passenger carrying distances. Thus:
  • If your company travels 1,000,000 kilometres a year (that’s only 20 vehicles doing 50,000Km) and completes 20,000 jobs (4 per day, each), that’s 50 Km per job.
  • Seek to reduce this distance per job: Doing so will make your team more productive and improve profits. This measure continues to work as you grow your business.

TIP: Aim for 10% to start, many vehicle management projects reduce mileages by up to 20%.

  • Casual distances are those where no obvious measure of productive work exists.  Seek to reduce your casual business related distances in Kilometres as much as possible. Thus:
  • If business travel amounted to:
    • 100,000 business travel kilometres expensed
      (100,000 Km in petrol vehicles, averaging 25mpg equates to 26 tonnes of CO2 emitted)
    • 200 short haul air trips
      (Dublin – London return is estimated to emit equivalent to 0.13 tonnes of CO2 into the atmosphere.)

You could set targets to reduce these figures by 10%, saving thousands of Euro and tens of tonnes of CO2.

Set efficiency targets for business

You will measure your business productivity and efficiency in different ways to your competitors and to other companies in your industry.  Try and establish measures which relate to employees’ understanding and involve them in making changes across your business.

  • Drivers; can improve fuel usage by changing driving habits.
  • Service engineers; can look to carry only the tools needed for that days jobs, leaving unneeded ladders and heavy part supplies in the office.
  • Logistics planners; minimise short or single drop trips by ensuring complete deliveries.
  • Sales people; agree agendas and objectives for every meeting beforehand. Plan to eliminate meetings for the sake of meetings.

Although the actions relate to each role, the net result should be educed Kilometres overall.

Set a target to reduce the number of vehicles in your fleet

Where vehicle are directly tied to productive output this can be difficult.  However good examples of less vehicles and more productivity, would be using a larger vehicle more productively than two smaller, running one vehicle in two shifts or consolidating deliveries to deliver more in less drops.

Ideally your work on mileage reduction and fleet efficiency targets will highlight where less vehicles may be required.

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