Behavioural Research to Inform Greener Home Transformations (BRIGHT)
Using methods of behavioural science to investigate and inform the consumer retrofit journey
Project Insights
-
€667,407
Total Project Costs -
3 yr
Project Duration -
2023
Year Funded
Project Description
BRIGHT uses the methods of behavioural science to investigate and inform multiple stages of the consumer retrofit journey. The project’s aims are to (i) identify behavioural barriers to retrofitting, (ii) develop behavioural interventions, tools, and strategies to overcome these barriers, and (iii) test the effectiveness of these approaches. The project aims to increase the number of retrofit projects, with a focus on heat pump adoption by employing diagnostic studies, behavioural audits and experiments to overcome the barriers to retrofitting by collaborating with economists, psychologists, architects, engineers and retrofit advisors.
Project Details
Total Project Cost: €667,407
Funding Agency: SEAI
Year Funded: 2023
Lead Organisation: University College Dublin
Partner Organisation(s): ESRI, University College Dublin, Electric Ireland Superhomes
Collaborators: ESRI, Electric Ireland Superhomes