ongoing

Using methods of behavioural science to investigate and inform the consumer retrofit journey

Project Insights

  • €667,407

    Total Project Costs
  • 3 yr

    Project Duration
  • 2023

    Year Funded

Project Description

BRIGHT uses the methods of behavioural science to investigate and inform multiple stages of the consumer retrofit journey. The project’s aims are to (i) identify behavioural barriers to retrofitting, (ii) develop behavioural interventions, tools, and strategies to overcome these barriers, and (iii) test the effectiveness of these approaches. The project aims to increase the number of retrofit projects, with a focus on heat pump adoption by employing diagnostic studies, behavioural audits and experiments to overcome the barriers to retrofitting by collaborating with economists, psychologists, architects, engineers and retrofit advisors.

Project Details

Total Project Cost: €667,407

Funding Agency: SEAI

Year Funded: 2023

Lead Organisation: University College Dublin

Partner Organisation(s): ESRI, University College Dublin, Electric Ireland Superhomes

Collaborators: ESRI, Electric Ireland Superhomes

Leonhard Lades

Lead Researcher