Electric Vehicle Dealership of the Year Awards
The EV Dealership of the Year Awards recognise and reward excellence in the promotion and sales of electric vehicles in Ireland.
About the Awards
Car dealerships are a vital part of the transition to clean and efficient transport. SEAI in partnership with Zero Emission Vehicles Ireland want to recognise and award those dealerships who are working to increase consumers understanding and experience of EVs and their uptake on Irish roads.
How to apply
Applications for 2025 are now closed.
The application form is used to assess the following:
- Website review
- Review of sales
- Review of training provided to all staff
Mystery shopping is carried out to assess customer experience . There are more details below on how the dealerships are evaluated.
Note - If your dealership has more than one physical location under the dealership name / ID then an application should be submitted for each location. Each showroom / location will be assessed separately.
Evaluation Criteria
Dealers will be assessed on the following:
1. Customer experience via a mystery shopper - 70 marks
- Staff knowledge of EVs
- Sales approach
- EV visibility in the showroom
- EV promotion to customers
2. Level of staff training on EVs - 15 marks
- Number of staff trained
- Depth of training
- Completion of the EV dealer module on the SEAI Energy Academy
3. EV sales figures - 10 marks
- EV sales as a share of all sales
- Growth in EV sales
4. Website evaluation - 5 marks
- Dedicated and prominent EV section
- Mention of EV incentives and comparision tools
This is explained in futher detail in the video below.
Judging process
County Winners
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A winning dealership will be selected in each county where dealerships have registered for the Award. A minium score must be achieved to be considered for an award.
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County winners will be announced in January 2025.
Regional Winners
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The county winners will form the shortlist for the regional winners to be evaluated and selected from.
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There will be four regional winners selected from Munster, Leinster, Connaught and Ulster.
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The regional winners will be announced and presented at the Society of Irish Motor Industry (SIMI) Irish Motor Industry Awards and Annual Dinner in February 2025
Overall National Winner
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The four regional winners will be evaluated to select an overal national winner.
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The National Winner will be announced at the SEAI Energy Show in March 2025.
| County Winners | Regional Winners | Overall National Winner |
|---|---|---|
| Certificate and wall plaque Digital Banner Support to promote the win the local media. | Certificate and wall plaque Digital Banner Half page advert in a local paper plus support to promote the win the local media. A radio advert on a local radio station to promote your win. Invited to take part in a panel discussion at the presentation of the National Winner at the SEAI Energy Show. | Certificate and wall plaque Digital Banner A radio advert on a local radio station to promote your win. 2 page advertorial in an automtomotive magazine |
Contact us
For all queries about the Awards, please email [email protected]